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Mario Sorrenti

CAMPAIGN TRAIL FW 08

Natasha Poly adds sexy to her repitoire of editorial looks in the new Self ServiceNatasha Poly adds sexy to her repitoire of editorial looks in the new Self Service

You know this by now. Not much will change in the ranks of the girls clients consider directional and marketable enough to front their brands. Natasa, Anja, Malgosia, Kate...The tried and the trued will find their bread well buttered. A girl like Snejana for instance, long past the status of being a fad already has found herself on set for one of those high profile brands that everyone kills to book.

The real suspense lies in the challenge of which of the 25 or so 'runway breakthroughs' that I'm currently tracking at MDC will actually convert into girls with an editorial and campaign career. I can't tip my hand too much but Paris for me was the story of Aline W of One in NY (& Elite Paris) and Amanda Laine at Supreme (& Women Paris). They are two very different kind of girls but with an obvious hardcore insider fashion appeal. Its great that Aline, the same Brazilian 15 year old who spoke no English and was very unhappy in NY three years ago is the toast of all Paris right now. And Amanda, a girl NY didn't get goes on to open both McQueen and Miu-Miu in Paris. I'm fascinated by her face. Her make-up at the Balenciaga converted her into this severe, almost intimidating power-woman. Its a clear sign that she'll be a great girl for the blue chippers to play with in upcoming months in the glossies. I can only imagine those options!

The JAMES TRUMAN TRUTH Of It ALL

Helmut Lang: Journal Gallery exhibitionHelmut Lang: Journal Gallery exhibition

10 years from now, when all things Zeroes are dredged up in the spirit of ironic retro, will they look at the decade's sustained fusion of art and fashion and giggle? Or will the union of the two most compulsive by-products of late capitalism spawn a deadly serious new hybrid, one with an unnatural long life? It is certainly starting to look that way recently with virtually every fashion publication worth its pulp splicing in a heavy dose of "art" to keep the pages crisp and current.

On The Stands: Vogue Hommes International: Fall-Winter 2007-2008

James Franco: Ph: Terry Richardson: Vogue Hommes International Winter 07-08James Franco: Ph: Terry Richardson: Vogue Hommes International Winter 07-08

Does the designer think it's more exciting, more fun, if he puts bags everwhere? Is he trying to tell us that he's very good with accessories? I don't get it!
Calvin Klein in VHI #6 Fall/Winter 07-08

The New VHI hits the stands yesterday and it is champion. When Carine Roitfeld assumed the editorial chair skeptics tsk, tsked as if to say runnning both Paris Vogue and Vogue Hommes was a case of overextension. Last laugh goes to Madame because she is turning out one of the freshest and frankest men's mags on an overcrowded market. The James Franco cover is a sell. The "Fur Men" edit by Carine and Testino features all the skin the happily superficial will need. David Sims and Joe McKenna collaborate on a beautiful story titled "Ray Of Light" , an ostensible tribute to legendary stylist Ray Petri that ends up looking oddly like an early 90's Meisel sitting w. the great male model Sean Bohary. Hottie Lara Stone prances around with no pants on for Sorrenti. The video of Lara bouncing uncontrollably at the SS08 Prada is hilarious. Cleavage! That has not been seen on a directional runway in a decade.

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