Of course TI is apt to sign off on the collaboration between a zeitgeist defining brand and a New York-based artist mad for dots.
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Louis Vuitton’s chairman Bernard Arnault wanted to offer Paris an exceptional new space for contemporary art. So he asked Frank Gehry to design an emblematic building-vessel “symbolizing the cultural calling of France”. Base's task was to create a logo and visual language that embodied the vision of the project’s two grandmasters.
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"I am super excited to introduce the fourth and final installment of the Gap X Visoniare artist t-shirt Collection, ART, at one of the most esteemed art fairs, Frieze London. As a brand, we have a long history of supporting the arts and wanted to create a truly unique experience, bringing contemporary art to everyone. The Gap Lounge at Frieze allows visitors the opportunity to interact with the space and view the 2014 collection in its entirety."
Rebekka Bay, Creative Director and EVP Gap Global Design
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