THE IMAGIST Search Archives Contact   

Ezra Petronio

CURRENT READING: SELF SERVICE #39 : Featuring Sam Rollinson (This Girl Is #Everything).

Self Service achieves a certain kind of Classical stature as befits its Parisienne context. Self Service achieves a certain kind of Classical stature as befits its Parisienne context.

SCOOP DU JOUR: PETRONIO ASSOCIATES EXCLUSIVE INTERVIEW AND VIDEO : COMING SOON AT MDC

Lara Stone photographed by Alasdair McLellan, Self Service issue n°34. Styling by Jane How.Lara Stone photographed by Alasdair McLellan, Self Service issue n°34. Styling by Jane How.

TI: Do you think things like detailing, high quality, craftsmanship or subtle texture gets noticed on a computer. Do you think fashion culture will still adhere to those variables of luxury that are not apparent on a computer screen?

EAGERLY ANTICIPATING: SELF SERVICE #33

Maryna Linchuk photographed by Ezra Petronio, issue n°33, unpublished. Leather dress by Balenciaga by Nicolas GhesquièreMaryna Linchuk photographed by Ezra Petronio, issue n°33, unpublished. Leather dress by Balenciaga by Nicolas Ghesquière
Maryna Linchuk photographed by Ezra Petronio, issue n°33, unpublished. Leather dress by Balenciaga by Nicolas GhesquièreMaryna Linchuk photographed by Ezra Petronio, issue n°33, unpublished. Leather dress by Balenciaga by Nicolas Ghesquière
Maryna Linchuk photographed by Ezra Petronio, issue n°33, unpublished. Leather dress by Balenciaga by Nicolas GhesquièreMaryna Linchuk photographed by Ezra Petronio, issue n°33, unpublished. Leather dress by Balenciaga by Nicolas Ghesquière

Cuz its not glamour

THE FIRE OF INTENT IN THE EYES

This girl is ready to go the distance. Trust. PH Petronio This girl is ready to go the distance. Trust. PH Petronio

"It seems like Fashion Week when you look at the pictures in the magazine...you don't realize all the stuff behind it. All the long nights, the work that goes into it. Even the production on shoots and everything and how long. All the castings...and fittings and go-sees. I thought it was all just a simple phone call and you just come in for the job. I thought I'd get a call and just drive in from New Jersey....like once a week (laughs)."

Jacquelyn Jablonski in a Spur Interview this week.

SELF SERVICE :ON THE BRINK

Petronio and Associates has us in suspensePetronio and Associates has us in suspense

THE HISS OF SPRING FILLS MY EARS

Colette in Franco-phile heaven: Vogue Paris May by David Slijper: via the fashionspotColette in Franco-phile heaven: Vogue Paris May by David Slijper: via the fashionspot

CURRENT READING: THE SECRET SENSE OF JAPANESE MAGAZINE DESIGN + THE 10 INFLUENTIAL CREATORS FOR MAGAZINE DESIGN

Tears from the Secret Sense Of Japanese Magazine DesignTears from the Secret Sense Of Japanese Magazine Design

I love the way contemporary fashion gets refocused through the prism of Japanese culture. Many a times when I flip through Men's No No, the brother publication to Spur magazine, I wonder why is it that no "Western" mag has managed to capture those street style pages with the vivacity apprent in the pages of MNN. You get a sense of a strict and structured design policy but certain elements: namely the product pages and those street style snaps are just so gorgeously organized it creates a form of cultural envy. Well I'm hoping this new book The Secret Sense Of Japanese Magazine Design will dissolve the mystery.

The Bold & Beautiful Ezra Petronio

Colette/Domestic: Curated Alpahabet: Ezra PetronioColette/Domestic: Curated Alpahabet: Ezra Petronio

Ezra Petronio has a dream life. He breaks the rules and ends up reinforcing fashion's status quo. He publishes Self-Service as a hardcover magazine. Which is a very genius conceit if you really think about it. He breaks tons of rules in Self-Service. He covers images with huge blocks of type which for the post-Brodovitch school is absolute sacrilege. He has made a book of his fashion celebrity Polaroids (which ironically enough I just mis-typed as PRO-laroids) . The book is titled "Bold and Beautiful". It is printed by 7L, my favorite publishing imprint in the world. You really should buy it for the reference library. Other than that Petronio plays with clients and collaborators like Miu-Miu, Prada, Chloe, Colette in imaging these very selective brands. This ranges from product packaging to websites to advertising and general creative direction. TI worships this ideal. The altar may be found at Petronio's blog : workinprogressblog.com. It is so bookmarked right this minute!

Syndicate content
Taste is a dictatorship.

Syndicate

Syndicate content

Who's online