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Joseph Lally

Joseph Lally and The Avatar Of Artifice.

You're in the eye of the public and the public is looking back at you as if you are a mirror, blank and infinite.You're in the eye of the public and the public is looking back at you as if you are a mirror, blank and infinite.

Beauty is artifice, if the beauty you're talking about is cosmetic. Natural's not in it, much as it pretends to be. The post-digital usually veils this, with great sleight of hand, in the best beauty campaigns and the most seductive editorials, touting the power of the product to transform and transcend. Do we believe this anymore ? I think we do. No matter how far you take it, no matter how Brechtian your post-production gets as an image-maker, we will always want to believe that not only is the image real, but that it is also possible. That is the art of artifice, which is what 21st century fashion has become.

Current Viewing: Beauty: Joseph Lally at SHOWstudio.com

'Beauty' is Joseph's new series in his signature dark, dystopian, raw style.'Beauty' is Joseph's new series in his signature dark, dystopian, raw style.

One of the great pleasures of working on The Imagist has been to watch the evolution of the Joe Lally's oevure. I'm a shameless fan of all of its 60's/70's experimental cinema grit, its post-Warholian beauties and its thoroughly New York fetishism.

ALEX IN WONDERLAND BY JOSEPH LALLY

Alex/Mix  by Joseph Lally. Styled by Matthew EllenbergerAlex/Mix by Joseph Lally. Styled by Matthew Ellenberger

Photographer and filmmaker Joseph Lally, challenges the borders of fashion with his Tumblr based publication lallypopmagazine. In this new editorial with Mix's Alex Ciaparra, Lally plays digital gloss against real-life sensuality, polishes up the "instant" with a few well positioned luxury accessories and takes on the lingering taboo against full-frontal nudity in fashion.

Digital is supposed to be the wild field of creative freedom... (I mean have you seen what the kids are up to on Vine?) ... but fashion still needs its red bar against too much reality. But what a very good tone of red Joseph employs. More post-jump.

LALLY POP MAGAZINE IS #EVERYTHING!

Loving the lead in images of Alex Ciappara@MIX in the lead off spreadLoving the lead in images of Alex Ciappara@MIX in the lead off spread

"In this Age of Dreariness, Depression and Decline, we need the infusion of sexual life-force and magic in order to overcome it. This is our gift to you:feel free to explore the CORE ESSENCE OF YOU through this book. "

Joseph Lally and The 421 Group.

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