Digital Marketing

The most inscrutable, impenetrable and uncompromising of heritage houses finds itself knocking about on the digital mob scene.

Have you seen the new Balencaiga Facebook page? Did you like it ? No, I mean literally "like" it, as a "like" is now being counted in certain corporate quarters as a certain kind of new marketing currency.

Picador and Ralph explore the signature nihilism of Mr Ellis

Today Friday July 16th, is submissions day meaning TI's inbox has been brimming with some interesting material recently. Quite exciting for me was an email concerning a current collaboration between Picador and digital creative agency Ralph around Bret Easton Ellis' new novel "Imperial Bedrooms" .