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Anita Bitton

Marc by Marc Jacobs: Maximum Blast Radius

A most impressive media blast radius.A most impressive media blast radius.

The results are in! That great Marc by Marc Jacobs Instagram Model Search for its Fall/Winter 14 campaign drew nearly 70, 000 entrants, generated one of the best ads of the season ( thus far ), and shifts the paradigm not only for the brand, but also for the idea of what a modern casting does.

THE ESTABLISHMENT'S Proprietress

Casting director Anita Bitton gives you mystique in London . PH: Marc PilaroCasting director Anita Bitton gives you mystique in London . PH: Marc Pilaro

TI: Can a bad casting destroy a show?.
AB: I don't think so, I really don't think so.

TI: Vice versa?

Where The Kids Are Congregating

The kids are congregating at Cafe Select on LafayetteThe kids are congregating at Cafe Select on Lafayette

Big apologies for not posting on Friday but on that rain drenched afternoon I had popped by the studios of Establishment, Anita Bitton's casting company housed in that very active building on Crosby, across from the Jil Sander store.

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