Fiorucci Imagery

It is right there beneath the surface. Whenever TI looks at the kids on the streets these days with all that color clashing, all that kitsch all that vibrancy we feel the tremors of a Fiorucci comeback. Founded in 1967 in Italy by Elio Fiorucci to bring the style of Swinging London to young Italians, the New York off-shoot of the shop (in Bloomingdale's) during the 1980's saw the likes of Marc Jacobs and a young Madonna and ID mag's Terry Jones, gallivanting through the premises. You could fully sense the influence that Fiorucci aesthetic had on the early imagery of these generation-defining mavericks. Early Madonna was a walking Fiorucci pastiche and the early Marc Jacobs exhibited a penchant for kitsch that he later refined into a kind of jaded irony as he grew older. Also cruise any of the first 15 issues of ID magazine online and you'll see color strategies and graphic design motifs straight out of Fiorucci.
How NY needs a store like that once more! The amount of failed "Colette's" clogging the retailscape of NY cries out for correction. The Fiorucci comeback attempt of the late 90's was the wrong time and the wrong place but TI is convinced that if the brand doesn't sense its moment, a hundred imitators are about to raid its archives and make bank on all those fun ideas. Keep your eyes on those SS09 runways and you'll see what we mean.

Hood By Air's Mad Take On Urban Wear

The sculpted fade is back !

Let the children play
Let them have their way

Ellos tienen que jugar
Ellos tienen que jugar

Let the children play
Lyrics from Santana:

Know what I love most about this Myspace generation of kids? The mass cultural narcissism of picking up a cameraphone or a digital camera and posting an image of yourself, right there in the bloom of your youth. Its a really brilliant moment for self-portraiture . They're not waiting for anybody mainstream to justify their style. The kids are doing IT for themselves. I love that the urban digital kids are creating this incredible document of their hairstyles and tattoos and mad little styling ideas with bandanas and sunglasses and 80's vintage looks . When the Zeroes are done I think its going to be an incredible database. For the first time we'll be able to look back on a youth culture the way that youth culture saw itself. It is sort of like Jamel Shabazz's "Back In The Day" but via an electronic medium by the subjects themselves. I love too that the NY digital kids have come up with a look that flies in the face of hip-hop convention. Yes thug style still persists with the white T's and baggy Levi's and fresh tan Tims but on the streets of deep Brooklyn radical kids are rocking skintight blue cordorouys, with these candy colored basketball kicks and these brightly coloured tight t-shirts.