Natasha Poly adds sexy to her repitoire of editorial looks in the new Self Service
You know this by now. Not much will change in the ranks of the girls clients consider directional and marketable enough to front their brands. Natasa, Anja, Malgosia, Kate...The tried and the true will find their bread well buttered. A girl like Snejana for instance, long past the status of being a fad already has found herself on set for one of those high profile brands that everyone kills to book.
The real suspense lies in the challenge of which of the 25 or so 'runway breakthroughs' that I'm currently tracking at MDC will actually convert into girls with an editorial and campaign career. I can't tip my hand too much but Paris for me was the story of Aline W of One in NY (& Elite Paris) and Amanda Laine at Supreme (& Women Paris). They are two very different kind of girls but with an obvious hardcore insider fashion appeal. It is great that Aline, the same Brazilian 15 year old who spoke no English and was very unhappy in NY three years ago is the toast of all Paris right now. And Amanda, a girl NY didn't get , proceeds to open both McQueen and Miu-Miu in Paris. I'm fascinated by her face. Her make-up at the Balenciaga converted her into this severe, almost intimidating power-woman. It is a clear sign that she'll be a great girl for the blue chippers to play with in upcoming months in the glossies. I can only imagine those options!