Prada

First Spring by Yang Fudong for Prada SS2010 from North Six on Vimeo.

OMA chose the latest Prada fashion extravaganza to debut its new range of furniture for Knoll.

A vital luxury brand has to engage and reflect a contemporary world to maintain its relevancy.

The ideas about to be expressed are not all mine. They were gleaned during a dinner conversation at Kingdom in Bushwick, which is a pretty funny place to have a sustained conversation about "luxury".

Who will Blip? Who will Blur?Who will Blast?

Blip. That's the sound she makes across the fashionscape , an extremely brief episode of noise emitted in that one great first season of hers.

Well a new wave of social media babies are upon us!

There's no speculation more frenzied than the speculation around the casting of a Prada campaign

Marc Jacobs in Prada in Industrie#3

You've heard Marc Jacobs testify as to the climactic fabulousness of the Prada/Miu Miu axis and guess what, he's putting the proof thereof in full public view.

Next's Arizona drenched in color for Prada Spring 2011

From New York (Marc Jacobs) through London (Christopher Kane, Giles Deacon) through to Milan (Prada, Jil Sander AND Gucci , three houses that never ever fall in sync) , the message this SS11 season has been "color is back" .

Ishmael wears a vintage silk cumburbund by Prada

TI passionately believes that formal dressing is a great pleasure that should be indulged in

The beautiful proportions of ACNE's tailoring was taken into everyday wear. Image via style.com

Imagine then that you are the buyer for that perfect men's store in your mind and you're skimming the SS11 shows for your new season purchases.