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Helmut lang fragrances

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HELMUT LANG PERFUME BY PABLO RAVAZZANI

A sample of the Helmut Lang perfume from the 90'sA sample of the Helmut Lang perfume from the 90's

7 THINGS I LEARNT FROM MR MARC ATLAN ONE INSPIRING AFTERNOON

Long live the vitality of strong ideas activating beautiful objects.Long live the vitality of strong ideas activating beautiful objects.

So I'm trying to be nonchalant and...poised as I wait for my buzzer to sound but deep inside I am seriously bugging out.

HELMUT LANG FRAGRANCES TO BE RELAUNCHED?

The Helmut Lang scent, the packaging, the abstract advertising..it was a thing!The Helmut Lang scent, the packaging, the abstract advertising..it was a thing!

On the subject of reissues, have you heard the rumor that the full line of Helmut Lang fragrances is being ramped up for a full on relaunch even as we speak?

Ah Helmut! We Hardly Knew You.

Helmut Lang Fragrances Ad IconographyHelmut Lang Fragrances Ad Iconography

It has been a very Proustian weekend, one about nostalgia and the realization that moments that you lived through with complete frivolity, were actually powerful turning points in your life. And now these moments are lost forever, except for maybe the memory of a smell. The time that is haunting me is the late 90's and the scent? Helmut Lang. In 2000, just at the time the tides were turning against them, the Helmut Lang company introduced a line of fragrances, starting with the unisex duo Eau de Cologne and Eau de Parfum created by perfumer Maurice Roucel and then shortly afterwards Cuiron composed by Françoise Caron. Like Lang's clothes Eau de Cologne was clean and simple yet lush and sexual at the same time. It was sweet and powdery enough for women with a strong base of amber and almond, so much so that some cultists were comparing it to the long lost Belle Epoque masterpiece, Jicky. But like a classic fougère, (the fresh citrus, the herbal lavender) it was complex too with touches of oakmoss and coumarin so that it perfectly suited a man. Especially a man in a suit. Its as if Roucel has created a masterpiece of musk .

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