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CARVEN'S NEW RELEVANCY AND THE CULT OF THE DFF

Making the brand: Viviane Sassen brings Guillaume's Henry aesthetic to brilliant lifeMaking the brand: Viviane Sassen brings Guillaume's Henry aesthetic to brilliant life

Do you remember when you loved a brand, just because it was The Brand? This was all before houses started burning out and throwing out directional designers like they were old engine parts. Runway, editorial, advertising and retail would all align to reinforce a compelling message of identity, cool and current cultural relevancy.

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Taste is a dictatorship.

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