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Show Packages Fall/Winter 2008

The Package Racket: NY Fall/Winter 2008

Camille : New York Models: is ready for her close-up: PH: James MahonCamille : New York Models: is ready for her close-up. PH: James Mahon

The madness is upon us again. Show week cometh and the first omen of the next three weeks of drama, screaming, panic and exhaustion (all in the name of a 10 minute runway experience) is the show packages. Supreme which has been shooting their package since November 07 has fired the first salvo. TI has previewed the packages for Elite (very classic, all B+W ), NY Models ( super-fresh, super-clean and stocked with some of the best newcomers on the market), Women (very delicate, very...painterly) and is headed over to Ford and 1 Mgmt to see what they might have in store. Show packages afford an opportunity for each agency to make a statement about its identity as well as to say to the market "This is how hard my scouting division has been working". That is an exciting proposition because it means every agency has to make an aesthetic stand for those three weeks. Though the back beat of money is still constant, at least there is some creative energy released into the ether.

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