Has social media felt lo-fi and Wild West to your mind thus far? Not anymore. 2015 is the year the big forces will unfold marketing strategy designed to give them maximum digital strategy. State evidence No 1…Shiseido's Gaga initiative where the lady unleashed 50 selfies that have acted as the centerpiece for the Japanese beauty brand's ad campaign during one of Japan's busiest shopping periods. Lady Gaga Shiseido ad appeared in numerous Japanese national and regional newspapers over the New Year's period. Forty-six of the photos were published on New Year's Day, with the remaining four pushed out last Friday. What was intriguing about the collaboration was the mixture of digital and legacy media (in the form of newspapers) to disseminate the message.
Now flash out to the possibilities…Tom Ford lipstick kisses looping on Instagram, #mycalvins briefs snapped on Vine, MBMJ kicks Tumblrd for all they are worth. It's the new landscape, and one in which print advertising with its perfunctory video off-shoot has been challenged in a new way. Stay tuned for a domino effect.