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The Ever Shifting Inez and Vinoodh Show

Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008

It was the McQueen after-party. The trade in hiss was heavy. My jaw was dropping every three lines or so as my brain stored the details for later use. The thing about trading hiss is you have to give some to get some. So I put forth the news posted here on TI that Inez and Vinoodh had flown Art and Commerce to take up with the new agency, The Collective Shift. My fellow trader-as they say in NY-gagged, choked, sputtered and coughed. "WHAT!!!!", he exclaimed. I had won the duel. Thank you my sweet anonymous poster for that particular grenade. It's war in the trenches of Paris gossip you know.

Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008

This led to round of heavy I & V scuttlebutt. As in "Hang on! Why's there not a I& V cover of Self-Service. First Pop, now this?" . There IS some kind of shift going on in the magazine world with Katja Rahlwes rushing in where the prior giants of the trade used to tread. All the trainspotters were convinced Mert n Marcus would be the new in-house at SS but this has not been the case. It was all very interesting, the Hiss Squaders mused since it now meant Purple and V Magazine were the primary outlet for I & V imagery. And all at a time when the blue chip campaigns are coming together to draft up their short-lists for the new round of shoots.

Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008

This now led to a natural segue into who will lens which campaign for FW 08.The big news of the day was that one of the most coveted avant-garde brands which
had been under lock and key with one photographer for several years now, was now up for grabs. Every photo rep in Paris, London and New York is said to be polishing up the carving knife! Its a collective shift indeed! It will be interesting to see if the future of I&V lies in this direction or if they'll continue in the vein of their brilliant Purple/Naked series, currently starring Angela Lindvall. If these were available as prints we bankrupt ourselves to buy them.

Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008

Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008

Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008Angela Lindvall: PH: Inez van Lamsweerde and Vinoodh Matadin for Purple Spring/Summer 2008

Taste is a dictatorship.

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