CURRENT VIEWING:SETH PRICE: Friedrich Petzel Gallery

Seth Price at Friedrich Petzel

Artist Jayson Keeling is one TI's key tipsters for filtering which shows to see in NY. Jayson knows I love the work of Seth Price and popped by his new show to snap some of the work on view. If Price's ingenious use of negative space is not an inspiration to every graphic designer out there, I don't know what is. Here's the official Friedrich Petzel press release. I love the succinct way it describe's Price's process in creating these images and I equally love the way this artist understands the ways the computer forces us all to re-imagine the idea of the image. Very easy to look at...but the result of complex thinking. This is an ideal, no?

SETH PRICE
February 9th - March 8th, 2008

Seth Price presents a new body of work, including flat
wall-sculptures in wood, plastic and metal, as well as
drawings. A book, to be published by The Leopard
Press, will be available at the gallery.

1. A computer search for the most basic terms:
'eating', 'drinking', 'writing', 'touching', 'mother,'
etc. The result might be a digital image, a "jpeg",
for example. The image depicts human interaction:
people kissing, someone being fed, a person laying a
hand on another's shoulder. The situation is familiar,
but not necessarily clear. At one point this was a
photograph, now shrunken, squeezed through the eye of
the needle, its information digitally compressed for
easy circulation and distribution. It appears as a
tiny, lapidary screen image, though we know that if
enlarged it will slip away, its edges decaying as the
effects of compression become evident.

2. This image is not used, in favor of the area around
the image, the negative space, excess, that which lies
between the figures.

3. Then, an industrial process: massive enlargement,
computer-controlled cutting, woods, plastics, metal. A
design process, the fabrication of a "look and feel"
that had not previously existed.

Friedrich Petzel Gallery is located at 537 West 22nd
Street, New York, NY 10011. The exhibition will remain on view until Saturday,
March 8th. For further information, please contact the
gallery at 212-680-9467 or info@petzel.com.

Seth Price at Friedrich Petzel

Seth Price at Friedrich Petzel

Seth Price at Friedrich Petzel

Seth Price at Friedrich Petzel

Seth Price at Friedrich Petzel