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CURRENT READING: WORK FOR MONEY DESIGN FOR LOVE: DAVID AIREY

David Airey wanted  to help designers with starting and running their businesses via this book.David Airey wanted to help designers with starting and running their businesses via this book.

"By placing yourself in a specific design niche, you decrease the number of competitors and give yourself a greater chance of being the go-to name for the service you provide.» «So by specializing, you increase the conversion rate when it comes to recommendations from your best salespeople – previous client."

David Airey

Taste is a dictatorship.

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