ZIMMERLI WAS FOUNDED in Aarburg, Switzerland, in 1871 by Ms Pauline Zimmerli Bäurlin
If I were to be heedlessly indulgent, I'd buy 365 pairs of white Zimmerli T-shirts and 365 pairs of their black tank-tops, and wear a different one for each day of the year. The beautiful thing though is I am content to own two of these beautiful pieces of intimate wear (in the requisite black and white) . Zimmerli's luxurious underwear is made from all natural fibres using the highest of production standards. As a brand the proposition that is Zimmerli seduces because it is so discrete, so personal and makes a triumph of its product by focusing on simple form, functionality and quality. It would be a much better world if all of fashion were built along that ideal.