Colette/Domestic: Curated Alpahabet: Ezra Petronio

Ezra Petronio has a dream life. He breaks the rules and ends up reinforcing fashion's status quo. He publishes Self-Service as a hardcover magazine. Which is a very genius conceit if you really think about it. He breaks tons of rules in Self-Service. He covers images with huge blocks of type which for the post-Brodovitch school is absolute sacrilege. He has made a book of his fashion celebrity Polaroids (which ironically enough I just mis-typed as PRO-laroids) . The book is titled "Bold and Beautiful". It is printed by 7L, my favorite publishing imprint in the world. You really should buy it for the reference library. Other than that Petronio plays with clients and collaborators like Miu-Miu, Prada, Chloe, Colette in imaging these very selective brands. This ranges from product packaging to websites to advertising and general creative direction. TI worships this ideal. The altar may be found at Petronio's blog : workinprogressblog.com. It is so bookmarked right this minute!