The Harvard Design School Guide to Shopping explores the ways in which shopping has refashioned the contemporary city.
Tis the season for giving but in a time of retail crisis , how to convince the heedless masses to binge when common sense says "purge"? "The Harvard Design School Guide To Shopping" might live up to your worst fears as being an impenetrably academic read but gosh is this book super-pretty. Gold lettering on black with the eyecatching status symbol that is "Harvard" all aglitter, TI thinks this tome leaves Bruce Maus' " S, M, L, XL" in the dust as the quintessential status symbol book to leave lying about in your painstakingly "curated" crib. And should you care to crack open those dense pages, the energy devoted to the idea of "the ecology and life cycles of retail space the world over" is bound to strike you are very timely and deeply useful . Especially if your livelihood depends on convincing people to buy things that are not a necessity. As the Taschen site outlines "During the years 1997 and 1998, Harvard's graduate students concentrated their studies on the phenomenon of shopping as the primary mode of urban life.". Primary mode of urban life? That's a mouthful of a claim no? Acquisitive behavior is an addictive behavior and as such gives us great hope that status symbols, luxury coding, brand clustering and the jealously guarded myth of exclusvity will hold out despite the odds. Here's to forging new ways in a new decade to move that merch. As such, consider this big black and gold beauty your bible.