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THE PARIS PRINCIPLE

Maddie at Supreme, the kind of stealth force streaking towards Paris SS10Maddie at Supreme, the kind of stealth force streaking towards Paris SS10

Earlier today, while making my afternoon agency rounds , I confessed to a certain power manager that I no longer had a working compass on which shows to use to track breaking new models. That's being dramatic but it makes for a theatrical assertion. Every season the pattern shifts. There are seasons when New York spews out a flood of new models at Marc, Calvin, Donna, Alexander, Proenza..and then these girls migrate to Milan only to find themselves deliberately ignored. That is then followed by the very parisian practice of every designer convening his own hermetic cabine, opening with who he damn well pleases, thus destroying any hope for continuity of booking patterns.
But look at what's happening for SS 2010. Bizarrely enough,this year there is actually consensus among rival casting camps and design houses as to who constitutes the ranks of the current crop of in-demand girls. IMG's Jak, being a great case in point, is still holding strong from last season as a premiere girl and among the newcomers girls like Mirte (Women) Frida (IMG) Kate Kosushkina (Supreme) Jacqueline (Ford) and Anasataja (Next) have actually had an impressive follow through out of NYC into Milan.
You can clearly see also the girls who are being clustered around the Prada camp ( Lisanne de Jong/Elite, Amanda Norgaard ) as opposed to the Calvin/Jil Sander camp ( Sona/IMG, Kristy/Major, ) with the pivotal Givenchy circle already marshalling its very personal and peculiar body of girls. The latter house has the great advantage of being the last big-make or break booking of the season. That means Givenchy has the great privilege of being able to render a culminative casting.
Does this mean then that for the first time in years Paris will lock those popular new faces into key runway slots? Or will we say another burst of previously unseen faces in the way that saw the rise of Ranya out the Givenchy camp last season. The final cycle for SS10 starts in two days but the interesting question to filter now is , will the girls who performed consistently across all four runway platforms (NYC, London, Milan, Paris) be the ones who convert into the key editorials and campaigns with the Meisels, Sims and Testinos or will the bookings swing left field towards the Paris exclusivity girls.
All this is not rocket science but for model watchers it is our peculiar amusement. The cynical anticipation in all this is that this rush of 15 and 16 year olds stand little chance of swiping campaigns from those long-distance runners firmly entrenched in the business. But the truly formidable one or two just might and those are the girls who make the game worth playing. Stay tuned.

for sure givency. she is

for sure givency. she is too weird for balenciaga

i think Givenchy will be

i think Givenchy will be magical!!

I thought it was Alice

I thought it was Alice Burdeu

Balenciaga > Givenchy no? At

Balenciaga > Givenchy no?

At least to me.. Balenciaga can make a girl's season.

Nothing can "make" a girl's season anymore

At least not just one show.

yes i mean she can appear in

yes i mean she can appear in a bunch of shows.. and then wham she is in at Balenciaga.. it can make her season. Very exclusive runway. At least in prior seasons.

Obviously, the runways are a

Obviously, the runways are a little sloppy this season. I think their just choosing whoever.. I doubt that getting into the big shows this season will hold much weight, because its not going to lead to anything for these girls...

That's true. Shows have been

That's true. Shows have been reduced to a low level of importance for a model's career. For once it depends on the model's natural talent how far she gets instead of booking such and such show and "thus she must be interesting". There is no point anymore in following all those new faces. There is no pattern, there is no trend because there is no importance.

And by natural talents I mean Karlie, Jac, Toni, Nimue and Mirte. :)

i back you up on that boo

i back you up on that boo

Runway VS Editorial

There is a great difference in girls who have strong runway careers and who can transcend into editorial/campaigns. It takes a whole other level of experience to be able to carry a 10-14 page editorial story on their own.

Taste is a dictatorship.

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