Mogollon 2007 Promo Logo
What or who could possibly be next in the super-sped up world of design and art direction? Putting a vote in for the Brooklyn based design/art direction/motion graphics/internet radio team of Mogollon comprised of Francisco Lopez and Monica Brand. Minimal they're not but that's important because as much as we sense the chill of a retro-minimalism brewing in the image trade, the curling excesses that computer assisted design can give you is an important counter-balance. Their CV is very Absolut Vodka, Le Book, PS/1 Moma as well as Tokion (where we discovered them) and Matador Records. The style is versatile and funny and quirky and well worth tracking to see if fashion clients bite. And wouldn't you know, they're already slinging prints, T-shirts and fonts. Viva ambition.