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TI IS MAD FOR : Contemporary Japanese Design by Joe Leadbeater and its ideal of Monozukuri

Monozukuri is the new emblem.Monozukuri is the new emblem.

The literal meaning of Monozukuri is 'production'. 'Mono' is the thing which is made and 'Zukuri' means the act of making but Monozukuri implies more than simply making things. It can be best compared to the word 'craftsmanship' in English.

Precisionist and perfectionist.Precisionist and perfectionist.

Taste is a dictatorship.


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